Hello!
I’m Eric 👋 I’m a U.S.-based marketing analytics strategist who’s spent the last 9+ years helping B2B SaaS teams scale smarter with data systems, paid media, and lifecycle campaigns.
Featured Work
EricMackAttacks
Role
Founder/Owner
Contribution
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Criteria Corp
Role
Senior Digital Marketing Manager
Contribution
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Trinity Beauty Co.
Role
Design Lead
Contribution
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Mirage Candle Co.
Role
Design Lead
Contribution
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What I Do Best
Demand Generation
I specialize in creating visually appealing and intuitive user interfaces that leave a lasting impression.
Web Analytics
In a world where screens come in all shapes and sizes, I ensure that your website looks functional.
Performance Marketing
Your brand is your story, and I’m here to help you tell it visually. I ensure that every design elements are aligned.
Work Experience
September 2021 – September 2024
Senior Digital Marketing Manager
Criteria Corp
Product Vision and Strategy: Spearheading the product design vision and strategy, aligning design goals with overall business objectives.
User-Centric Design: Championing a user-centric design approach by conducting user research.
Cross-Functional Collaboration: Facilitating productive collaborations between design, development, and product management teams to ensure cohesive and efficient product development cycles.
February 2021 – September 2021
Marketing Analytics Manager
Huntington National Bank
Product Vision and Strategy: Spearheading the product design vision and strategy, aligning design goals with overall business objectives.
User-Centric Design: Championing a user-centric design approach by conducting user research
July 2020 – February 2021
Senior Web Performance Analyst
Stratasys
Cross-Functional Collaboration: Facilitating productive collaborations between design, development, and product management teams to ensure cohesive and efficient product development cycles.
January 2017 – July 2020
Growth Marketing Manager
Stratasys
Cross-Functional Collaboration: Facilitating productive collaborations between design, development, and product management teams to ensure cohesive and efficient product development cycles.
Education
August 2006 – May 2010
Bachelor’s Degree – Film, Philosophy, Marketing
University of Miami
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